WAS THERE REALLY A PERSON NAMED JOSE CUERVO?
Yes. Jose Antonio de Cuervo was the first Tequila producer, obtaining the land from the King of Spain in 1758, before Mexico became an independent republic. In 1795, Jose MarÃa Guadalupe de Cuervo made the first Vino Mezcal de Tequila de Jose Cuervo when he received the first official permit from the King of Spain to produce Tequila commercially. Cuervo Was the first producer of Tequila in the world, since 1975.
WHERE IS JOSE CUERVO TEQUILA REALLY MADE?
All Jose Cuervo Tequila is made in the central Mexican town of Tequila in the state of Jalisco. According to the DOT (Declaration for the Protection of the Denomination of Originthis is the Mexican law that oversees the protection of Tequila), only alcoholic beverages made with Blue Agave or agave azul (Agave Tequilana Weber blue variety) grown in the states of Jalisco,Michoacan, Nayarit, Guanajuato and Tamaulipas can be labeled as Tequila. No agave grown outside this region, including other countries, can be used for any product labeled as Tequila.
WHAT IS TEQUILA MADE FROM?
Real Tequila is made from a plant called Blue Agave. Only the Agave Azul Tequilana Weber variety (Blue Agave) can be used for Tequila. Classified by German botanist F. Weber in 1905, the Blue Agave is commonly mistaken for a cactus, but it is really a relative of the lily (amaryllis) family. Blue Agave is sometimes known as maguey, mexic, pita and teometl.
HOW LONG DOES IT TAKE FOR AN AGAVE PLANT TO REACH MATURITY?
Blue agave can take anywhere from 6 to 12 years to mature. This is when Agave reaches their peak in sugars and will yield the most Tequila.
IS TEQUILA MEZCAL?
No. They are often confused, but they are not the same. Tequila can only be made from the Blue Agave, grown in specified regions of Jalisco, while mezcal can be made from many different varieties of agave. Tequila is always double-distilled, while mezcal is generally distilled once.
WHY IS THERE A WORM IN MY TEQUILA BOTTLE?
THERE ISN'T. What you have is not a bottle of Tequila. The worm is nothing but a marketing gimmick!
WHAT IS A PIÑA?
The piña (Spanish word for pineapple) is the heart of the agave from which sugars are extracted and Tequila is made.
WHAT IS THE SECRET TO GREAT TEQUILA?
Experience, handcraftsmanship and recipes that have been handed down generation through generation. Jose Cuervo has been making Tequila the same way for over 250 years. Carefully choosing the best agaves, meticulous fermentation and distillation, and final processing result in the worlds finest Tequila.
WHY IS TEQUILA STRONGER THAN OTHER SPIRITS?
It isnt. Jose Cuervo produces at 38% to 40% alcohol by volume (ABV), just like most spirits. Tequila, however, has a unique flavor and is frequently consumed straight as a shot. This intense taste experience may be what leads people to mistakenly think that Tequila is stronger.
WHICH JOSE CUERVO PRODUCTS ARE GLUTEN-FREE?
Being straight distilled spirits, all Jose Cuervo Tequilas are gluten free. In addition, Jose Cuervo Authentic Cuervo Margaritas, Margarita Minis, and Golden Margaritas are also gluten-free.
WHAT DOES AÑEJO MEAN?
Translated from Spanish, añejo means aged. Añejo is the designation for Tequila that has been aged in oak barrels for at least one year.
WHAT DOES REPOSADO MEAN?
Reposado means rested. Tequila must be rested in wood barrels, for a minimum of two months. This is a requirement of the Mexican government. The resting mellows and refines the Tequila, producing a combination of superb smoothness and great taste.
WHAT ARE NORMAS?
Normas are the standards set by the Mexican government, specifying what Tequila is and how it must be made. Each bottle of real Tequila must have a NOM (Normas Oficiales Mexicanas) 4-digit number on the bottle. This number indicates the distillery where the Tequila is made. Jose Cuervos NOM numbers are 1104 and 1122.
WHICH TEQUILAS ARE REAL MEXICAN TEQUILAS?
Real Tequila can only be produced in five very specific regions in Mexico. Tequila received a Designation of Origin (appellation de controlee) in 1997. Its the same as an appellation for Bordeaux, Bourbon or Cognac. The Mexican federal government has established strict requirements governing Tequila production.
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